IWC and brand ambassador Gu Ailing released a new advertising campaign

Schaffhausen —— Following the successful launch of the new pilot watch series, Swiss watchmaker IWC Schaffhausen and brand ambassador Gu Ailing released a new pilot series advertising campaign. Gu Ailing, who is only 18 years old, can be called a “wizard”. She is not only a rookie freestyle skier and a darling of the fashion model industry, but also a smug prospective college student. Inspiring young generations around the world to contribute.

IWC brand ambassador, “Replica IWC Girl” Gu Ailing wears the Pilot’s Chronograph 41 (Model: IW388102)


In the new advertising blockbuster, Gu Ailing wears the Replica IWC Pilot’s Chronograph 41, vividly showing the multi-faceted power of today’s young people. The appearance is the home court, and their time has come.

As a leader in pilot watches, IWC has always focused on the engineering design of pilot watches, meeting the functional requirements and specific needs of professional pilots with outstanding innovation and superb skills. With its iconic and highly contemporary design, the IWC Pilot’s Watch is now the perfect choice for athletes, fashionistas and younger generations like Gu Ailing.

Franziska Gsell, Chief Marketing Officer of IWC, said: “Gu Ailing is the youngest brand ambassador in the IWC family, but she has already achieved many impressive achievements. We are very happy to create a new advertising campaign with Gu Ailing, and hope to use the This inspires the younger generation to push the boundaries, express their style bravely, express themselves, and pursue their dreams while they are young.”

IWC and brand ambassador Gu Ailing released a new advertising campaign

     “Our stage is not in the future, our stage is now.” In the commercial, Gu Ailing showed the image of a girl from all countries with infinite possibilities with a firm and confident attitude. The “genius girl”, who has been involved in freestyle skiing since the age of eight, has created one record after another in the past ten years, including four consecutive U-shaped events in the just-concluded FIS Freestyle Ski World Cup. With his unbeaten record and perfect performance, he won the first crystal ball trophy in his life to symbolize the World Cup year-end championship.

Pilot’s Watch Chronograph 41 (Model: IW388102)

But Gu Ailing’s ambitions are not limited to being a successful athlete or model. From the outset, she has been more committed to being a “force for change”, empowering women to fight for their rights, setting a positive example for the younger generation, and inspiring millions of young people and children to pursue their dreams and live their best lives.


On the occasion of this promotional event, IWC also announced its official entry into Xiaohongshu, opening a new chapter with the “IWC Girl” Gu Ailing advertising blockbuster, sharing life and creativity with the younger generation of lifestyle lovers, and using time to record the splendor and beauty.