Next year will be one of the hottest growth periods in the history of the luxury watch business, according to second-hand market specialist The RealReal, with authorised dealers desperately short of stock and prices soaring in the grey and second-hand markets.
The RealReal has collected data on watch sales in 2021 and analyzed the top four models with the highest year-on-year resale price growth. Patek Philippe Nautilus topped the list, with an increase of 61%. There is no doubt that the growth is mainly concentrated in Ref.5711/1A.
Rolex Daytona (up 37% year-on-year) and GMT-Master II (up 36% year-on-year) ranked second and third, while Audemars Piguet Royal Oak (up 22% year-on-year) ranked fourth.
Meanwhile, The RealReal also forecasts for the next 12 months that rising demand and continued scarcity will make Rolex and Cartier the hottest investment watch brands in 2022.
Matthew Clarke, watch sales manager at The RealReal, said: “Rolex continues to be highly sought after, and this year we have seen the Daytona re-establish its leadership in the competition. As we all know, the Daytona has always been the most difficult to buy in the primary market. One of the models that echoes supply chain delays caused by rising demand. This makes all Daytona watches, especially the scarce stainless steel models, the watch of choice for investment in the coming year.”
This year, the auction prices of Cartier watches from the 1960s and 1970s have continued to rise, and this is a brand new brand with investment potential worth watching. “We’ve also seen a surge in the popularity of Cartier’s iconic models, and the Tank Solo continues to attract collectors of all types,” explains Matthew Clarke. “The Tank is widely regarded as Cartier’s most iconic design. Increasingly More people are turning to the second-hand market for watches, and the Solo is a great way to start. We expect demand to remain steady in the new year.”