Why is the “ghost king” with good looks and skills not as popular as his own brothers?

The recent market for Rolex is too magical. Throughout the current popular products, they all show a strong sports style, and among these products, diving watches are the most popular. But only the deep diving type (DEE SEA), which is commonly known as the “ghost king” by players, seems to have a weak market performance, and its popularity is even inferior to the entry-level Oyster Perpetual. This “King” watch with strong sports style, tough appearance and high technical content should also be a popular choice, but it is not as “received” as its own brother, let us take a look, “Ghost King” deep dive Why is the shape so happy and worrying.

In the recent heat, the prices of many Rolex sports models have been pushed to a high level. The same as the submersible type (water ghost) as a diving watch, whether it is the basic no calendar model or the precious metal model, there are different degrees of premium. Only the price of Ghost King seems to be a little “weak”. Not only is the actual purchase price not much different from the public price, but it can even be obtained at a more advantageous price in the secondary market. However, the “softness” mentioned here does not refer to how low the actual selling price is, but the degree of premium relative to similar products.

In terms of the elements required as a popular model, it has scarcity, recognition, and sports style, but why is the market performance not as good as expected? Obviously, wearing comfort is the reason why many people abandoned the ghost king in the first place. After all, the huge diameter of 44mm, the thickness of 17.7mm, and the weight of more than 200 grams, if it is not for a burly body, I am afraid it is difficult to control. For watch lovers whose wrist circumference is less than 170 mm, unless they can accept the “contrast cuteness” formed by a small wrist and a large watch diameter, the wearing effect is really funny. Considering the average figure of Asians, the ghost king is destined to be only suitable for some people to wear, and it is not as universal as the water ghost.

However, being a “king” must have its excellence. We know that Rolex’s diving watches are positioned according to the level of waterproofing. The most basic series of submersible type (water ghost) has a waterproof rating of 300 meters; the sea-dweller type has a waterproof rating of 1220 meters; as for the “ghost king” deep diving type, it has an ultra-high waterproof rating of 3900 meters, which is a water ghost. More than ten times. It should be noted that the deep diving type is not an independent product series, it belongs to the sea-dwelling type, which can be understood as the top version and special model of the sea-dwelling type. The public price of 108,200 yuan is far more than the basic water ghost and the single red sea ambassador. It is the highest positioned product among many Rolex diving watches.

In order to achieve this exaggerated waterproof level, Rolex has carried out a lot of stacking. On the outer layer of the dial, we can clearly see the words “RING LOCK SYSTEM”, which literally translates to “Ring Lock System”. This patented technology is only used in ghost kings. In simple terms, the system consists of three parts: the first is a BioDur 108 alloy ring, which is located inside the case and has 3 times the tensile strength of 904 steel; the second is a titanium caseback, used for Absorb pressure deformation; the third is a 5.5mm thick sapphire crystal, which can effectively resist high water pressure shocks. At the same time, there is a helium escape valve on the side of the case of the ghost king, which can quickly discharge the helium gas accumulated in the case to the outside of the case to ensure the stability of the watch.

For the sake of waterproofing, Ghost King did not use a convex lens type calendar window. The reason is that Rolex’s convex lens-type date window is not integrally formed, but two pieces of sapphire glass are bonded together by a special process. After all, in a high-pressure environment, it is difficult to ensure the stability of the adhesive. Therefore, for the sake of functionality, the brand abandoned this highly recognizable design.

Summary: As the saying goes, “If you want to wear a crown, you must bear its weight.” If the diameter, thickness and weight of the watch are not a problem for you, then the Ghost King, which integrates many technologies and materials, is a sincere product. After all, it It has all the popular elements that a Rolex should have. Compared with the high premium of the entire water ghost series, the ghost king whose actual purchase price is not much different from the public price may also be worth considering.